The city of Stockholm, Sweden inspired our Stockholm Spot collection. The city spans over 14 islands and more than 50 bridges. The calm black and white colors of this collection aim to encompass the city's islands and cobblestone streets. 

100% GOTS certified organic cotton and dyes are handwoven on looms into a dense double-loop weave, setting a new standard for softness, absorbency and durability. 


Measured at 30 in. x 60 in. , even our standard towels are a generous size! Create a spa-like experience and wrap yourself in pure, natural luxury.


Each piece we sell can be traced back to a family workshop, made sustainably and ethically in southern Turkey. Slowly handcrafted on old-style shuttle looms, some pieces taking days to make. 

Aside from the environmental benefits, organic cotton is more absorbent, dries faster, remains soft, and is better at reducing moisture-induced bacteria, which means your products will never smell musty.

Most towels are produced on factory machines using inferior quality cotton or synthetic fibers. The speed and size of the machines means that the threads need to be coated in starch and wax to prevent them breaking during production. The final product will not absorb water as well and only lasts a few years when compared with Alaina Organic's, which can last decades if cared for properly. In fact the more you use and wash them, the softer and more absorbent they become.


Everyday care is easy; gentle cold or warm machine wash with a natural laundry detergent and either tumble dry or hang dry. See towel care for full product care details.

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